Agency Saatchi & Saatchi Russia developed a new advertising campaign for the shops of "Dixy".
The new image campaign is continuing to develop a good strategy for the neighborhood. At this time the focus is the relationship between neighbors which tied by "Dixy".
Tatiana Moseeva, Copywriter of Saatchi & Saatchi Russia: "We took the most typical situations, which known by people from big cities, where often nobody knows each other. Like in famous film: "Two people live in one house, he on the seventh floor and she on fifth floor - and met only at our place"".
The primary focus of communication, despite the undisputed benefits of "Dixy" (low prices, convenient location and a wide range of quality and fresh products), were the relations between people. "Of course in "lovestory", we tried to keep all the awkwardness and touching moment to be authentic,"- says Tatiana.
The advertising campaign will launch in the russian broadcast from 1 of October. 4 clips lasting 15 and 30 seconds will appear on TV screens.